Poster design tips
We feel we have a responsibility to make sure that all outdoor advertising placed by us not only have sufficient impact, but more importantly will work in communicating the message you want to your target audience.
We want your campaign to be successful, and we want you to use us again and again , and recommend us to others. We call this, 'old fashion marketing' , .......and it has worked wonders for us.....so simple, yet so few 'short-sighted' businesses follow this simple effective strategy.
Our aim is to ensure your poster is designed so that it maximises the full potential of the format it is on.We feel you will be wasting your money on renting an ad space, if your ad is not designed to communicate your message quickly and effectively.
We can help you and your designers ensure that the artwork and copy are designed according to the unique limitations of each outdoor format and the location it is in.
If you do not have a designer, we are able to recommend a few designers who are on our books. They have been trained to design posters according to the outdoor advertising industry's copy and artwork guidelines.
Things To Note:
The first thing that any advertising has to do is to get itself noticed. But to get noticed, your message first has to be visible.
One of the key considerations is how long your target audience will have, to view your advertisement.
If you plan to use sites where people are on the move (e.g. roadside, buses and car parks ) they may only have seconds to absorb your message. Try and keep the advertisement simple, use clear images and as few words as possible................in outdoor advertising less words equals more impact....
Unless you are a well known brand in your area, your brand , and what you are promoting, should be prominent in the copy.
However, where reasonable "dwell time" is likely (e.g. rail, underground platform sites, lift lobbies, ticket machines, shopping centres etc), more complex images and words can be used.
Use of branding is vitally important for effective impact.
Humour or wordplay can increase impact by creating a high level of involvement.
Choice of colour is important too. Try using colours that contrast so that copy to be viewed from a distance.
Inclusion of a company logo can result in improved recognition especially when the icon is used across other media.
There are many more important tips and 'tricks of the trade', that we are unable to reveal on this page, due to lack of space, but which we are happy to discuss with you, once you are in touch with us.
