Specsavers is a national company, with many stores located around the country. Media Southwest has assisted the Truro branch in many of their outdoor advertising campiagns, which have included bus shelter advertising targeting drivers entering Truro as well as various sized posters in Moorfield Car Park.

Coco Marie is an exclusive boutique in Truro which stocks clothing, lingerie and gift items from a variety of designer brands including Juicy Couture and Rock & Republic. Media Southwest have helped Coco Marie launch many campaigns, which have included their posters appearing in Lemon Quay car park and Moorfield car park to target both locals and visitors to Truro.

Oh Knickers is a lingerie boutique situated in Truro which stocks a variety of ranges and brands. They have used Media Southwest for various campaigns in the past, which have included 4 sheets and A1 sized posters in Lemon Quay car park in Truro.

The Eden Project is Cornwall’s largest attraction which welcomes over a million people every year. Media Southwest have helped Eden run many successful outdoor advertising campaigns which have promoted a variety of their events and offers. Their latest campaign advertised their Winter Wonderland Ice Skating Rink, which saw their posters being placed in car parks and other poster sites throughout the county.

Air Southwest, one of Newquay airport’s main flight operators, used Media Southwest to launch a campaign to promote their daily flights to Gatwick airport. This included a landscape mini billboard situated opposite Truro rail station which targeted a wide audience of people who were leaving and entering the city.

KPS are new but fast growing boutique property management company that was keen to rapidly build its brand profile and inform its ABC1 target audience that KPS was unique and different from other property agencies in that it is able to offer a complete package of services encompassing residential sales, property management, buying, selling, renting and even investing in property. KPS booked a 12 month campaign with Media Southwest encompassing for the first time in any car park in the UK, massive high impact floor graphics covering nearly an entire floor, on three lift lobby floors targeting ‘a bored’ audience that was either queuing at the ticket machine or waiting for the lift.

The Beeches Elemis Premier Day Spa & Hotel is a luxury hotel and day spa, which booked a 12 month poster campaign encompassing multiple poster formats, including 6 sheet posters to target drivers as they queued up to drive in, 4 sheet posters to target both pedestrians and remind drivers again once they were inside the car park ( and posters by the exit reminding drivers again as they drive out) , A2 posters by high footfall areas such as by ticket machines and lift lobby areas, which offered long dwell times for The Beeches target female AB social groups.

Countrywide Lettings is the largest property lettings agent in the UK. It is backed by Countrywide plc which is listed on London stock exchange. Countrywide used Media Southwest to help them run a 12 month poster campaign to raise their public profile in the burgeoning residential lettings market in the South West of England. Their campaign included 4 sheet posters and 6 sheet posters at entry and exit points at select car parks fitting their target audience socio-demographic profile to remind thousands of potential tenants and landlords that Countrywide should be their first port of call regarding any property letting matter.

The local NHS Trust placed a 4 week campaign in select car parks within their desired socio-demographic brief, to publicise an upcoming NHS recruitment exhibition. They were keen to target a very specific audience who could not be reached through the local press and radio, due to their long working hours and who thereafter spending their nights out, or who had to bath and feed the kids when they returned home, leaving the target audience too tired to be receptive to any advertising at home.
The campaign proved to be a resounding success in attracting skilled working professionals who either park their cars near their work place or during their lunch hour.

Truro College successfully ran a 3 month 6 sheet poster campaign to promote its courses to the hard-to-reach 16-24 age group who seldom listened to the local radio station either because they featured too much advertising or the ‘appeal to all ages’ music was too boring.The benefits of this form of media for the college were that it allowed coverage in a highly defined area and could not be missed by the ‘out and about’ age group they were targeting.